You would like to lure as many customers to your business as possible, but spend as little money in the process as possible. Can you advertise your courier business for free? Of course. In fact, you can start with these five advertising strategies.
1. Meet people
Networking is always a highly effective advertising strategy, regardless of the kind of business you are running. Meet new people – bankers, doctors, lawyers and so on – and tell them about your business. Dress up professionally, be nice and they will tend to want to know just how exactly your courier business caters for their needs. Also, meet other people who run courier service businesses. You may also have the opportunity to take over customers of theirs should they not be able to meet their needs for one reason or another.
2. Draft press releases
Use press releases to promote your business. Should you need assistance with these advertising tools, you can easily find it online. Make sure you highlight the particularities of your business in your press release. Describe the services you provide. Make sure you mention the strong points of your business in order to determine people to contact you if in need of courier services. Once it is ready, send it to your local newspaper. You might have an article on your courier business published soon enough. Newspaper articles make for great advertising tools and they involve no costs whatsoever.
3. Place free ads on websites like Craigslist.org or Backpage.com
There are a lot of websites that offer you the possibility to promote your business for free. And a lot of them are very user-friendly, so you should be able to post your advertisement within the minute. Craigslist and Backpage, for instance, are two of the most popular choices of entrepreneurs. Go for a professional-looking ad, watch out for grammar and spelling mistakes and you will have new customers lining up soon enough.
4. Set up a website or a blog for your business
Setting up a website or a blog for your business does not take more than a few minutes either. You also have a lot of free options at your disposal. Create a business website or a blog and describe your services, list your prices and provide contact details. This way, you can let people know just how exactly your courier business caters for their needs and get them to trust you.
5. Get referrals
This is probably the best strategy to gain customers. Make sure you provide your customers with top notch quality and they will most probably promote your business. You can also ask for referrals, ask your customers whether they know any friends or colleagues who might be interested in the kind of services you are offering. However, your main goal should always be to keep the quality standards as high as possible and the referrals will follow.
So you have quite a few free advertising options to choose from. Try placing an advertisement on a website, drafting press releases, setting up a website or a blog for your courier business, promoting it to other people, getting referrals and customers will come your way!